RollandPuff. Curiosity driven.

Rolland Puff is not a real person.

He is a character, and the brand is named after him. If you read the name as a verb the first time, you are not the first — but that is not what it is. It is somebody's name.

Rolland is the one who says the thing everybody in the room is thinking and nobody wants to be the first to say. He is not cruel about it. He is just not especially interested in pretending.

How the shirts work

Seen from behind, a man in a plain black t-shirt waits in a coffee shop line. The only thing on the shirt is a large white code across his back. Behind him, a woman raises her phone toward it.

The shirt shows you nothing

There is no picture on it and no slogan to read. The back carries one code, large enough to scan across a room, and that is the entire graphic. Whatever the shirt is carrying opens on the phone of whoever scans it.

Some shirts say something different every time

A fixed shirt always opens the same thing. A mystery shirt draws from a set, so two people scanning the same shirt a minute apart can get two different answers. Nobody is tracked and no draw is remembered — it is simply made again.

Mild and savage

The sets are grouped by how sharp they are, and then by what they are about. You choose the temperature; Rolland chooses the line. That is the deal, and it is why the shirt is safe to wear and still worth scanning.

What this is not

It is not a smoke shop and it does not sell anything you smoke. The name is a character's name, the jokes are jokes, and the product is a t-shirt with a code on it.

Nothing watches you here

No cookies, no tracking, no fonts or scripts loaded from anywhere else. Scanning a code does not create an account, does not send an email, and does not leave a record of what you were shown. We do count scans: which product's code, back or front, and when. Nothing about who scanned or from where. There is no banner asking permission because there is nothing to ask about.